Absolit analysis ranks newsletter in 32nd place out of 3,000 companies
Schlitz, 25th July 2017 – Lampenwelt.de, Europe’s leading online shop for lamping and lighting has ranked 32nd out of 3,000 companies in an email marketing industry benchmark test from absolit.
In its study, absolit Dr.Schwarz Consulting analysed the newsletter and email activities of over 3,000 companies from different sectors in German-speaking industry. The goal of the benchmark testing was to measure the newsletter quality of the most important German companies. Lampenwelt secured 32nd place across all industries. In the subcategory “commerce-living”, it ranked 5th out of 48 companies.
Earlier in the year, the company’s newsletter had already scored highlight in a ranking by absolit Dr. Schwarz Consulting. The test analysed the newsletters of over 40 distribution companies in Germany across all relevant factors of email marketing. In this test Lampenwelt GmbH ranked second.
The security settings of the email traffic, as well as the technical and legal criteria were taken into consideration in both tests. Moreover, observations of user-friendliness and the personalised address to new subscribers was studied. Finally, the set-up and the mobile optimisation of the newsletter was also taken into consideration. Altogether 66 criteria specific to a optimal newstetter-marketing were carefully examined – from the question of a quick and easy registration to the subject line through to the quality of content.
The email marketing team of Lampenwelt GmbH is proud to rank within the top 50 for its newsletter. With over 3,000 companies tested – including companies from the trade, tourism, health, energy and finance sectors – the result is a positive incentive to position itself further at the top, and falling in line with the quality policy of Lampenwelt GmbH, which focuses on service and real added value for the customer.
Lampenwelt is Europe’s leading online-specialist for lamps and lights with over 1.5 million customers. Some 50,000 products to suit all styles and for every application are available online at www.lampenwelt.de. Around 50 top brands are available in the online-store. Lampenwelt has set itself the goal of meet each customer’s individual wishes and requirements for lamps and lights. Online shops in 14 European countries form the basis of Lampenwelt’s success, underline by over 100,000 positive customer evaluations on independent evaluation portals. Lampenwelt GmbH was founded in 2004 in Schlitz (Hesse), now employs about 300 people and was named Germany’s best online retailer by Handelsblatt in 2017, as well as being awarded the “Best Online Shop” seal of quality in FOCUS magazine’s industry comparison.
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T: 030 – 2576 20 52 72